Our Company
Who We Are
Rock Advisors Inc., Brokerage was founded by CEO, Derek Lobo, as a subsidiary of DALA (Derek A. Lobo & Associates), approaching four decades ago. DALA remains the principal consultancy arm of the business.
Operating as a commercial real estate brokerage and consulting company, Rock Advisors is exclusively passionate about apartments, serving private apartment developers and multigenerational families. Derek’s vision has recently included the creation of the National Apartment Council, the voice of private apartment developers, which is instrumental in working with Canada’s federal government and apartment developers.
More About Rock Advisors
Always Looking For Good People
Whether you’re interested in joining the team or co-brokerage, we’d love to hear from you.
As a boutique brokerage and consulting business, our position in the marketplace enables us to be the proud owners of the moniker, Apartment Intelligence and Leadership. Our mindset is founded on the principle of “We do the Relationship, not the Deal.”
What We Do
Starting out purely as a brokerage, Rock Advisors has today, evolved into a complete Apartment Developer Solution Provider firm. As creators of the Apartment Development FULL Service Experience™, Rock Advisors is often referred to as The Developer of Developers, due to the extensive value-creation for our clients.
Services
Apartment & Land Brokerage
Feasibility Studies
Consulting
Education
Lease-up
Events
Markets
New Apartment Development
Purpose-built Apartments
Condo Pivot to Rnetal
Conversions to Rental
Affordable Housing
Student Housing
At Rock Advisors, our clients engage us in the entire apartment development timeline, from the dream of the concept, all the way through to completion, and sometimes the sale. The Apartment Development FULL Service Experience™ is our trademark for value-creation, with a suite of deliverables at every stage along the journey.
HIGH-PERFORMANCE TEAM
Good companies always boast about their team and how human capital is of primary importance—both are 100% true! We like to think we take it a step further by layering-in the significance of high performance & high reward. Our entire team shares in our victories because we know it’s a team effort—synergy is how we share the responsibility for success!
THE VALUE OF CULTURE
As Rock Advisors continues to grow, our entrepreneurial environment will always remain at the core of our culture. Creativity, agility, out-of-the-box thinking, and flexibility are all just par for the course. Responsibility, expectations, growth, and goals remain the fabric of our annual staff planning process. It’s how we continually add value to each member of our team.
We always “hire the person” first, not the experience and skillset. We don’t simply fill a role when we hire, we have the expectation that mapping out a career and moving within Rock Advisors is the norm. Hire the person first—they are responsible for attitude, communication, and mindset. We’ll take responsibility for training, through our comprehensive Onboarding Game Plan process and Staff Training Portal.
Our Rock culture is something we count on, it surrounds who we are and what we do…